Will & Bear is an Australian hat label, whose goal is to reduce the human impact through thoughtful design, give back to our planet and create a culture that cares about nature, to inspire all to preserve it.
Working closely with Alexander and Loz (Will & Bear) we have developed a visual language that represents the directness and simplicity of their messages: Adventure Often and Hats for the Road.
Clean, down to earth, fresh and straight-forward graphics and illustrations to embody the values of the brand.
